
About this episode
In this episode AJ Wilcox a LinkedIn advertising expert shares essential strategies to help sales teams effectively use LinkedIn Ads. He highlights the platform's superior ROI and offers three key tactics: showcasing thought leadership by featuring real employees leveraging Account-Based Marketing (ABM) for targeted outreach and creating personalized campaigns to engage leads throughout the sales pipeline. Tune in to learn how to make LinkedIn Ads work for your team!
About this episode
In this episode AJ Wilcox a LinkedIn advertising expert shares essential strategies to help sales teams effectively use LinkedIn Ads. He highlights the platform's superior ROI and offers three key tactics: showcasing thought leadership by featuring real employees leveraging Account-Based Marketing (ABM) for targeted outreach and creating personalized campaigns to engage leads throughout the sales pipeline. Tune in to learn how to make LinkedIn Ads work for your team!